Marriott Bonvoy represents an exciting new chapter for the world’s largest hotel group. The goal was to create a new global loyalty brand with a substantial challenge: combine Marriott Rewards, Starwood Preferred Guest, and Ritz Carlton Rewards under a new brand name, unified identity, and connect 100 million members, 30 brands, and 6500 properties worldwide.
This engagement demanded we dive deep into every aspect of the user experience. We created a common set of features across different platforms which created a baseline and a foundation for a shared set of travel experiences.
With the focus on digital innovation, we redefined the way our loyalty members search and book their preferred hotel experiences. Loyalty members also had the ability to search for activities and dine options from a single platform.
It was critical to create relevance to a new generation of young travelers, so we revamped our hotel mobile key experience. Our mobile key allows guest access to their room and other parts of the hotel property all from their smartphone. Our app also focused on the new elegant way we view our dream destinations.
We wanted to celebrate the unexpected ways Marriott Bonvoy goes above and beyond for their guest by expanding the in room entertainment product. Aside from ordering room service, users now have the ability to view activities and experiences near by.
Cohesiveness. Our approach makes the site feel like a natural extension of the native app. We believe a brand experience is the sum of all interactions across all moments.