Tidal is vocal about its mission to be the more creative, artist driven option in the online streaming music space. They needed ideas for how to refresh their visual brand language and toolkit across the entire integrated brand ecosystem including TV, Social and Digital.
I redesigned the app with these values and goals in mind, inspiring more people to subscribe to their platform.
Along with a reinvigorated color palette, we created a fresh new look and feel that reflects an artist driven forward-thinking, inclusive, and vibrant organization.
We focused on audience engagement through personalized curated playlists. We developed a system of elements based on easily recognizable swipe motion.
Being a Tidal subscriber means gaining extraordinary access to connect with your favorite artists. We are now making it easier to relate to the artist not only from a fan perspective but also on a one to one human connection level by redefining new ways to bring the music fans love closer.