BIDEN HARRIS 2020
5 million individual US voters reached
We entered the engagement believing that there remained an opportunity for the Biden-Harris campaign to more deeply engage Black voters and share a vision for real change for Black America. We’re proud to have contributed to helping make this possible and playing our part in seeing change come to The White House.
We also developed a rapid response team exclusively dedicated to swiftly countering erroneous claims from the Trump campaign. The results were astonishing, as 88% of Black voters under 30 and 92% of Black seniors voted for Biden in 2020.
Because of the COVID-19 pandemic, the Biden Harris campaign needed a site that would serve as the digital home base for an unexpectedly virtual convention, featuring a live feed of all four days of programming, resources for virtual attendees, digital toolkits, online actions, and much more.
We developed an interactive online keynote during the initial phases of COVID-19, focusing on the issues within the African-American community. This was seamlessly integrated into our primary suite of digital tools.