Customizing Your Experience Online & Inside the Garage
Delivering on the brand promise of “revitalization,” we modernized the site experience by letting the products speak for themselves, showcased the beauty of their builds and engineering, and stripped away language for relatable storytelling that connected to site visitors through their senses. We created an immersive shopping experience that reduces complexity to move clients down the funnel, utilizing personalization and live local inventory.
Currently collaborating as a Senior Product Designer for Hudson Rouge.
The Lincoln Way app gives clients quick access to a virtual key, vehicle details, concierge services, and more. We wanted to make sure the app was built for one-handed use. All skinned to match their vehicle, adding to the personalized experience.
With a user-friendly interface, we created a web experience that offers detailed information about various car models and their specifications for car enthusiasts and potential buyers.
Aviator Model Page
It is an experience beneficial for prospective car buyers to quickly scan through the feature details of the particular trim of their selected car model, ensuring they find the perfect match for their needs and preferences.
Build and Price
We reimagined the content flow of the vehicle detail pages to explain the offerings at a comprehensive level better. A new interactive selector was designed, allowing customers to set their market expectations. We made it for customers to compare vehicles and see live updates of local inventory while promoting our vehicle customizer tool, Build & Price.
Building and Price Experience - Aviator
After finalizing the Build and Price tool, the user can search with filtered personalized predefined options.
Finalizing Build and Price Process
All Roads lead to Inventory
Location-based inventory is integrated throughout the experience providing quick access to local inventory. We revamped our product cards to reduce complexity and clutter to increase scannability.
The goal was to create the most effortless and complete digital car buying experience that puts the customer in the driver’s seat. We developed a dynamic experience that reduced the complexity of the dealership. We wanted to utilize the joy of personalizing your new vehicle.