MSG Networks aimed to strengthen the bond between MSG and New York sports enthusiasts following the recent makeover of Madison Square Garden. A dedicated site was crucial to cultivate the same passion for New York as fans hold for their teams. Our goal was to provide an unparalleled space for cheering, debating, sharing, learning, liking, socializing, and celebrating. The site's launch capitalized on cutting-edge digital innovations to thrill, involve, and socially unite fans in unprecedented ways.

Twelve months later, we received an Emmy accolade for exceptional interactivity🏆 in recognition of our work on the network show titled "The Bracket."