MSG NETWORKS

The New Breed of Seasoned Sports Fans

Shopping Streamlined at 5G Speed.

MSG Networks aimed to strengthen the bond between MSG and New York sports enthusiasts following the recent makeover of Madison Square Garden. A dedicated site was crucial to cultivate the same passion for New York as fans hold for their teams. Our goal was to provide an unparalleled space for cheering, debating, sharing, learning, liking, socializing, and celebrating. The site's launch capitalized on cutting-edge digital innovations to thrill, involve, and socially unite fans in unprecedented ways.


Twelve months later, we received an Emmy accolade for exceptional interactivity🏆 in recognition of our work on the network show titled "The Bracket."

Digital Experience 

The Pregame

We designed graphics that seamlessly extended the television broadcasting message to MSG sports fans, and utilized MSG.com as a platform for fans to access network programming information. Moreover, our creative content was crafted to seamlessly complement nearly every MSG network spot featured on the promotional calendar.

Homepage

Team Tune In

Secondary Experience

Live Gameflow

Swish! Our Gameflow offers an unparalleled secondary screen experience, delivering live data in innovative ways. Fans can now follow the game through real-time statistics and video highlights, enhancing their viewing experience.

Building and Price Experience - Aviator

Postgame

Game Recap

Recognizing the significance of post-game recaps, we developed our creative to swiftly promote game highlights within just 30 minutes of the final buzzer.

Finalizing Build and Price Process

MSG NETWORKS

Season II.

After the triumphant seasons of the New York Knicks and Rangers, we transitioned to a fresh style that captured the vibrant energy of MSG during the playoffs. Our photography shifted to highlight the heightened intensity of playoff moments. Moreover, we ventured into the digital realm by establishing a presence on platforms like Instagram and Facebook, bringing MSG into the online sphere.


With the expanded digital audience, we pursued increased fan engagement through initiatives like "The Bracket" challenge. On the editorial and interactive fronts, we introduced the EPG (Electronic Program Guide) and implemented a new endless scroll feature for our articles, prioritizing a mobile-first approach.

Inventory Search

SEASON II

Social

My role now includes social media responsibilities. In our efforts to boost fan engagement, we've incorporated Instagram stories as a promotional tool.

Digital Ads

The Bracket

Concept

Introducing MSG+

Location-based inventory is integrated throughout the experience providing quick access to local inventory. We revamped our product cards to reduce complexity and clutter to increase scannability.

Inventory Search

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2023 © Designed with ♥️ by Darren Fuller

🙌🏾

2023 © Designed with ♥️ by Darren Fuller

🙌🏾

2023 © Designed with ♥️
by Darren Fuller

🙌🏾