MSG NETWORKS
MSG Networks aimed to strengthen the bond between MSG and New York sports enthusiasts following the recent makeover of Madison Square Garden. A dedicated site was crucial to cultivate the same passion for New York as fans hold for their teams. Our goal was to provide an unparalleled space for cheering, debating, sharing, learning, liking, socializing, and celebrating. The site's launch capitalized on cutting-edge digital innovations to thrill, involve, and socially unite fans in unprecedented ways.
Twelve months later, we received an Emmy accolade for exceptional interactivity🏆 in recognition of our work on the network show titled "The Bracket."
PReGaME
Tune In
We designed graphics that seamlessly extended the television broadcasting message to MSG sports fans, and utilized MSG.com as a platform for fans to access network programming information. Moreover, our creative content was crafted to seamlessly complement nearly every MSG network spot featured on the promotional calendar.
Homepage w/ full lineup
Homepage, Generic, and Promo
LIVE Secondary Experience
MSG Gameflow
Swish! MSG introduced our unparalleled secondary screen experience, delivering live data in innovative ways. Fans can now follow the game through real-time statistics and video highlights, enhancing their viewing experience.
Postgame
Game Recap
Recognizing the significance of post-game recaps, we developed our creative to swiftly promote game highlights within just 30 minutes of the final buzzer.
MSG NETWORKS
Season II.
Following successful New York Knicks and Rangers seasons, we revamped our style to reflect the playoff intensity at MSG. We entered the digital arena by shifting our photography focus and expanding onto platforms like Instagram. Alongside overseeing all site graphics, my role expanded to include social media responsibilities.
At that juncture, our social media strategy was confined to Facebook covers and Instagram posts. Recognizing the imperative to enhance engagement, I took the initiative to overhaul our approach by integrating Instagram Stories. Initiatives like "The Bracket" challenge aimed to increase fan interaction, while editorial enhancements like the EPG and endless scroll prioritized a mobile-first approach.
