Behind the Scenes
This is the Remix.
I focused on audience engagement through personalized, curated playlists. I developed a system of elements that were based on easily-recognizable motions. Due to the platform’s various media types and categories, I wanted to bring consistency and clarity to the experience by using artist-driven thinking.
To improve the streaming experience, I wanted to sync the fan perspective into a one-to-one human connection by revisiting a few pain points using recognizable gestures.
Behind the Scenes
Stay Tuned.
I've enhanced three new features for your experience. TIDAL Live brings together music enthusiasts for the ultimate listening party experience. It fosters a sense of togetherness among music lovers by enabling synchronized streaming, allowing them to connect and share memorable moments through the power of music.
Additionally, within the realm of Discovery, we've introduced Tidal Rising, a dedicated space for introducing emerging artists from around the world.
Tidal Collab empowers users to connect with confidence. You can now participate in an exclusive experience on TIDAL Artist Home, making it effortless to discover and communicate with recommended artists.
DESKTOP
Dynamic Functionality.
I revamped the desktop experience to tackle UX issues effectively. Users now have improved visibility of more options within the home view, list view, and the queue in Now Playing. Early in the process, we accentuated one of TIDAL's strengths—curated playlists.
Through the strategic grouping of categories and the implementation of consistent templates, we successfully streamlined and simplified the experience, reducing complexities across all types of content.